Competitive Marketing Strategy Workshop

Do you plan your marketing budget without consideration of competitive actions?

Do you simply take last years' plan and add 5%?

Take advantage of this instructor-led, hands-on workshop building competitive marketing strategies in dynamic markets. It will provide you with a unique chance to model and test your competitive strategies, and equip you with an industry-proven and practical competitive marketing strategy (CMS) framework to help you improve your strategic decision-making, gain a competitive edge in the marketplace and enhance your career.

• A must-attend for Brand Managers (and teams), Product Managers, Senior Marketing Analytics Professionals, VPs of Marketing and their agencies that manage consumer and large B2B brands, products and services
• Includes real-world experiences and data to model and war-game against
• Provides a great networking opportunity to meet other marketers facing similar challenges and to learn about other categories
• Illustrates a tested CMS Framework™ and principles that marketers can directly apply to their strategic marketing initiatives